Program
Thursday, March 19
15:45–16:00 | Opening
16:00–16:45 | Keynote: Jennifer de Paola (University of Helsinki)
17:00–17:45 | Fireside chat: ‘Branding Happiness: How Nordic Joy Became a B2B Growth Engine’ by Vanessa Schotes and Nicole Heringer (Enfuce)
18:00–18:45 | Keynote: Frank Martela (Aalto University)
19:30–20:00 | Panel discussion led by Reidar Wasenius
20:00–21:00 | Panel discussion on early career by Anton Pajoslahti (Suomen Ekonomit), Emelie Åström, Lotta Nikula (moderator)
21:00–21:30 | Musical performance (singer): Onni
21:30–23:00 | Musical performance (DJ): Killgeley
23:00–00:30 | Musical performance (DJ): Onchi
Friday, March 20
10:00–11:00 | Panel discussion on findings from the World Happiness Report 2026 and wellbeing on social media by Anton Mattsson, Pinja Pokela, Emilia Jansén
10:00–11:00 | Wellness Brunch
11:00–12:00 | Keynote: Peter Vesterbacka (FinEst Bay Area)
13:00–14:00 | Keynote: Denise Johansson (Enfuce)
14:00–15:00 | Keynote: Alina Ianioglo (Hanken)
15:00–16:00 | Closing remarks: Markus Wartiovaara (Hanken)
16:00 | Special guest and record setting
Also happening at Nordic Saunathon:
HankAI university app development sprint
Happiness accelerator co-creation